Impress Milano

The dental clinic occupies a south-facing corner space for a brand aimed at a young audience, with treatments largely managed online. The client wanted a fresh design far from the white, sterile clichés of dental clinics.

The Spanish design team organised everything with a single gesture: one curve runs through the interior following the turn of the corner, holding all functional rooms inside it and freeing the strip along the facade for the waiting area, so the whole interior can be read from the street. The curve abstracts the brand’s logo.

The curve is built in pine, warm and refined. Outside it, red covers floors and ceilings, curtains and the carpeted sales points; crossing into the rooms, red turns to white and back again. At each end the timber curve gives way to curtains, making gathering spaces toward the street and treatment spaces within. Ceiling elements turn 45 degrees to the corner, and mirrors on the doors multiply the views.